Meet Keka

Makeup brought me here.Confidence gave it a purpose.

I believe beauty is personal, and your makeup should be too.

To me, makeup has never been about changing the way someone looks. It’s about understanding your features, your skin, your style, and how you want to feel when you look in the mirror.

Portrait of Keka Vergel
Keka with coworkers at the beauty counterKeka holding an instant photo at a beauty counterKeka at the beauty counterKeka at a skincare counterKeka with a coworker at the beauty counter

How it started

It started behind the beauty counter.

I’m originally from Venezuela, but my journey began in New York at 17 years old, the city that shaped so much of the woman I am today.

My career in beauty started at the MAC counter inside Macy’s Herald Square, working face-to-face with clients every day and learning very quickly that no two people want the exact same thing from makeup.

Some want something soft and effortless. Others want full glam. Some simply want to feel like themselves, just a little more elevated.

That experience taught me something I still carry into every appointment:

Listen first. Pick up the brush second.

Skin changed everything

The more I worked with makeup, the more curious I became about the skin underneath it.

That curiosity led me into esthetics and eventually to becoming a licensed esthetician.

It completely changed the way I approach complexion, skin prep, texture, hydration, and how products work together.

Because beautiful makeup doesn’t start with foundation.

It starts with understanding your skin.

Keka in esthetics school

My approach

Your face. Your style. Your makeup.

I don’t believe everyone should leave my chair looking the same.

Everything I create is shaped around you — your features, your skin, your personal style, and the way you want to feel.

You, just elevated.

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Makeup Made Easy

Want to learn how to do your own makeup?

In my online 1:1 Makeup Made Easy class, I teach you what works for your face, your skin, and the products you already own. Every class starts with an audit.